Beipiao Haifeng Food Co., Ltd.

Liaoning Beipiao Haifeng Food Co., Ltd. is located in western Liaoning Province, at the junction of Liaoning, Hebei, and Inner Mongolia, with very convenient transportation. Beipiao has a long history and was historically known as “Chuanzhou.” It is a world-renowned treasure trove of paleontological fossils and is known as “the place where the world’s first bird took flight and the first flower blossomed.” The area has a well-preserved ecological environment, long hours of sunshine, large temperature differences between day and night, and unique geographical and climatic conditions suitable for the growth of coarse grains. Beipiao Haifeng Food Co., Ltd. is a private enterprise integrating food research and development, production, and sales, with 15 directly operated chain stores. The company has total assets of RMB 223 million, covers an area of 67,000 square meters, and has 538 employees, including 28 senior managers, 32 pastry technicians, and 15 scientific research personnel. Its main products include more than 480 varieties in ten major categories, such as cakes, mung bean cakes, mooncakes, bread, yuanxiao, tangyuan, biscuits, fried flour tea, glutinous rice strips, and various Chinese and Western pastries. Since its establishment in 1995, the company has always adhered to the business philosophy of “surviving through quality and developing through reputation,” and has established a comprehensive quality monitoring mechanism in strict accordance with ISO9001 quality standards. Its products are made using traditional craftsmanship combined with modern scientific formulas, with pure natural raw materials and meticulous processing. With carefully selected ingredients, excellent quality, and authentic taste, they are deeply loved by consumers. In 2006, the company invested in the construction of an 8,800-square-meter high-standard factory building, equipped with advanced automated production lines and sanitary cleaning systems, rapidly improving its equipment level and achieving sustained growth in economic benefits. In recent years, due to the rapid growth of market share, the company expanded again in 2012 with a 19,800-square-meter modern factory building, further upgrading its production environment and equipment. The company has embarked on a path of scaled development characterized by high quality, high investment, and high returns, and has now become a leading brand in the pastry industry in Liaoning Province. Hard work is rewarded by heaven. Relying on their diligent and persistent entrepreneurial spirit and self-improving enterprising awareness, the “Haifeng people” have achieved gratifying results. The company has successively been recognized as a “Liaoning Famous Brand Product,” “Liaoning Famous Trademark,” and “Key Leading Enterprise in Agricultural Industrialization of Liaoning Province,” and has received honors such as “AAA Enterprise for Quality, Service, and Reputation” and “Time-Honored Chinese Baking Brand.” In 2008, Haifeng mung bean cake was certified by the China Green Food Development Center as a Grade A “Green Food” product. The new century is an era in which everyone values health. Haifeng Company is committed to a development strategy of widely attracting talented people, taking long-term, stable, and rapid development as its theme, and using management innovation, business innovation, and technological innovation as driving forces. Keeping pace with the times and continuously exploring new opportunities, the company strives to make every Haifeng product a well-known brand in China!